Appeal Allowed — Birmingham
2026/01965/PA
635 Kingsbury Road, Birmingham, B24 9PP
The appeal decision concerns the proposed display of a non-illuminated static PVC banner advertisement at 635 Kingsbury Road, Birmingham, which was initially refused by Birmingham City Council. The appeal, submitted by Mr. Gabi Fisher, was assessed under Regulation 17 of the Town and Country Planning (Control of Advertisements) Regulations 2007. The main issue identified by the Inspector was the impact of the advertisement on amenity, as public safety was not contested by the Council. The site is located in a Core Employment Area, characterized by industrial and commercial premises, with residential properties situated across a dual carriageway. The Inspector noted that the area already features a variety of advertisements, contributing to an urban environment. During the site visit, the Inspector observed that while the proposed banner is large, it would be proportionate to the building's façade and would not obscure significant architectural features. The advertisement's visibility would be consistent with the existing urban context, and thus, it would not detract from the area's visual amenity. The Inspector found no conflict with Policy DM7 of the Development Management in Birmingham, which emphasizes high-quality design and compatibility with the surroundings. The appeal was allowed, granting express consent for 18 months, subject to five standard conditions outlined in the Regulations. The Inspector concluded that the advertisement would not harm amenity and recommended approval based on the evidence presented.

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